Besides, it enables you to verify if your digital PR services are reaching your target audience by evaluating various demographics of traffic such as location, device, and age group, among others. Whether or not your website attracts more traffic depends largely upon the quality of content. Various stats and studies have time and again proved that a content that is actionable in nature tends to generate higher engagement and attract more traffic compared to simple content.
So, how to measure the success of a PR campaign by calculating the website traffic? Thanks to Google analytics, tracking the change in Web traffic has become much easier. Though associated with SEO, backlinks do matter. Measuring the number of backlinks generated during a PR campaign can help you determine the popularity of your content.
The increase in the number of backlinks indicates that people consider your content valuable, useful, and relevant. Did you know that keyword ranking also plays a crucial role in determining the outcome of your PR campaign? Improved keyword rankings can lead to better organic search results, which in turn, can help you retain more customers for a longer time. Though there are several keyword ranking tools , Advanced Web Ranking is my personal favorite. Leads refer to the people showing clear-cut interest in your services.
If there is an increase in the number of inquiries, it means your campaign was successful. The potential leads may interact with your sales team through phone calls, emails or even social media. Make sure to maintain a separate sheet for leads generated from each resource to get a detailed report of the overall improvement in lead generation. Compare the data collected before the start of your campaign with that collected after its conclusion.
However, merely measuring the volume of leads generated will not be enough for proper assessment of your lead generation efforts. You also need to track and monitor other important metrics to gauge the success of your campaign. This is the ratio of people who clicked on a specific link to the total number of recipients of that particular link. High CTR indicates improvement in lead generation. Low CTR indicates that either you are targeting the wrong audience or your content is not engaging enough.
Below is a simple formula to calculate click-through rate for a campaign. This is the ratio of people who have completed sales transaction to the total number of website visitors. It is an important lead generation metric. Companies have to come up with innovative ideas to acquire new consumers and retain the existing ones.
But, running PR campaigns frequently is not enough. Considering the significant investment of resources and efforts involved in running a PR campaign, it becomes necessary to evaluate its effect and impact on the target audience.
With the emergence of digital marketing, however, measuring the success of a PR campaign has become more challenging. Hopefully, the above ten ideas can help you evaluate how successful your campaign was.
Informative list! While exploring for PR tools I discovered an effective one called Wizikey that assists in connecting with relevant journalists over India. HotJar visually represents click frequency by using heat maps. Use HotJar. Megalytic simplifies analytics reports, while making them more insightful. Benefits — Megalytic can eliminate redundant elements of digital analytics reports, making the elements that truly matter stand out to you and your company. Megalytic is for digital agencies, marketers, and business owners.
Getting a jump on your online competitors is easy with the help of any one of the aforementioned tools. Keep in mind, however, that your budget is the ultimate dictator of the program you choose to utilize. For agencies with larger budgets to invest in software, there are pricier, more-sophisticated tools available.
You can glimpse some of these here! Having a marketing manager or virtual chief marketing officer on the team to help work this out and then set up the tool, review, and make sense of all the data is even more beneficial! Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Contents Wondering what are the best tools for measuring digital marketing performance? Hire a marketing expert.
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