We successful complete the software as per within time by the client and with low cost. Making long term relationship with the customer by continuous follow up with the clients.
SWOT analysis of antivirus software 1. Strength -: Quality of software, software is made within time limit, which is given by the client and with the company. Narmada Computers is newly launched in the software industry. SWOT analysis of antivirus software 3. So it increases the work load of the company for every country we had to design.
Total views 16, On Slideshare 0. From embeds 0. Number of embeds Downloads Shares 0. Comments 0. Likes 9. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Especially for early-stage startups and tech companies, your main challenge may just be getting noticed in the marketplace. The goal is to simply get the word out there, so when prospects do finally evaluate solutions like yours, you'll be in the running.
For businesses in a more mature stage, it may be more imperative to generate sales leads face-to-face. Planning is critical, so make sure to reach out to key prospects well in advance to drive attendance to the event and your booth. Have systems in place for collecting contacts, qualifying leads, and setting up follow-up sales appointments either during or after the event.
Live events are a great way to meet and greet current customers in a more fun, low-pressure format. Since they're already customers, you'll be able to get to know them on a more personal level, casually discuss their success with your solution, and discover if there are any potential up-sell opportunities. Some of the most effective live event marketing that enterprise tech companies do comes in the form of educational content and workshops.
This is great for drawing in both current customers and new prospects, especially decision-makers on the technical side.
Again, you'll want to collect contact info upfront prior to any training session and follow up to see what they got out of it and if they're potentially a sales-qualified lead. Make sure to stay active and engaged on social media both prior to and after the event. Encourage employees especially your sales team to spread the word on Facebook, Twitter, and LinkedIn to maximize the chances of active prospects attending, meeting and moving further along the sales cycle. Live events can provide you quick exposure to a volume of prospects, but because you may not get much 1-on-1 time, it is imperative that you create a smart strategy to nurture and convert those leads.
First, let's start with collecting leads:. Collecting leads is important, but too many companies don't utilize them correctly after the event. It is a waste of time and money if you don't see the process through. During your event if possible or soon after,, leads should be entered into your marketing automation the next chapter in this e-book or CRM software. You should have a distinction set for leads that want direct follow ups versus those who are collected.
Following up too hard on attendees who submitted a card or came to a workshop will just turn them away. This process is called nurturing and should provide the lead with value while conveying your key brand messages. The key here is not to jump into selling, but instead show your prospects you are knowledgeable, engaged, and care about providing them value.
Doing this first and then building up to a demo or call will open the gate rather than quick rejection from a hard sales approach. Marketing automation helps B2B enterprise companies nurture, qualify, and pass leads over to sales when they're finally ready. This is essential in the technology space, as both pre-sales and sales cycles can last weeks, months, and even years.
What tool you use will depend on the size of your company, as well as the nature of your solution and target buyer. Here are three of the most popular and effective marketing automation tools that you should consider implementing within your organization if you haven't already :. One of the most powerful and popular marketing automation systems on the market.
If you're currently using SalesForce. Marketo is great for managing and segmenting lists, as well as delivering rapid-fire email content. However, Marketo hits it's limit and begins to slow down if your web page experiences high amounts of web traffic, or leads in the database exceed k.
Recently acquired by Oracle and now under their Marketing Cloud umbrella, Eloqua is a robust B2B marketing automation platform that outperforms Marketo with large databases. Eloqua also has what is considered the best customer and prospect insights engine, giving marketers detailed and granular analysis of how users are reacting to marketing emails they receive.
The major downside to Eloqua is that it has so many capabilities that the user interface is often non-intuitive and difficult to execute. Now part of IBM's marketing cloud, SilverPop is a competitive enterprise marketing automation solution that differentiates itself with more mobile, text and SMS marketing capabilities than the competition.
It has an intuitive UI user interface , a user-friendly database structure, and allows for relative ease of email creation. On the downside, Silverpop doesn't have as many native integrations as Marketo and Eloqua, and tends to slow down when processing large data sets. There are many other Marketing Automation Systems available and now many are part of a platform that also includes CRM, Customer Service, and a wide range of other features.
If you are an organization looking to generate leads for sales teams, then Marketing Automation combined with lead scoring can significantly improve your entire approach to marketing.
A process of automating follow-ups to potential customers. Open an email, they get 5; click a link, they get 10; visit a page, they get Combined with automation, we can consistently reach many people and create a ranking of the most engaged prospects. The organization of prospects into like groups or leveraging data to target prospects with information most relevant to them.
Segmentation is one of the most important topics in marketing and is central to marketing automation. These three aspects are only scratching the surface of marketing automation but they should be enough to peak your interest to learn a lot more about what platforms like these can do for your marketing — especially for technology and software companies. Efforts and investments here can pay off many times over.
Not only can you increase the spending of existing customers, but by staying top-of-mind with them, you create an army of advocates building referrals.
Most companies miss the opportunity by not putting a serious and thorough plan specifically for customer remarketing. Here are three of the main ways that you can remarket to increase the lifetime value of current customers:. If your customers are having great success with your solution, they're probably logging in daily, if not more. How you design and maintain your customer portal can contribute to ongoing marketing efforts to your current customers. The last thing you want to do after you onboard a new customer is to remove them from your marketing automation program.
However, it's a common mistake that many B2B enterprise tech organizations make. What you want is to design separate nurturing programs for existing customers. The number of touches might be more infrequent, and the messaging will be much more consultative. Your existing customer nurturing program should include things like webinars, customer success workshops, and live events in their area.
By seeing the topics of webinars customers attend, for example, you'll gain some insight into what their ongoing needs are and if there are any additional features or services they might be interested in purchasing.
Building out customer forums and communities is another great way to keep current customers engaged with your brand on a consistent basis. While customers will work with each other and your employees to maximize the value they receive from your solution, you should use communities to continually establish thought leadership through high-value content. If you have a new whitepaper or eBook coming out, customer communities are a great place to announce it to get the conversation going and to see which customers are interested in that specific topic.
Any customer marketing program should utilize multiple channels and tactics and should be measured and adjusted over time to work best for your specific customer base. Below are two graphs that show what existing marketers focused on customer retention and marketing do and what channels are found to be most effective. If you do not already have a customer marketing program, this data might help you decide where to start:.
Source: Demand Influence Survey. Source: Gigaom. Whether enterprise technology, enterprise software or SaaS — customer marketing works. For SaaS companies, specifically where MMR Monthly Recurring Revenue occurs at higher volumes of users, there can be even more at stake with high churn rates.
Drift Relationship Marketing. Churn can be deadly for a SaaS and high churn is often a signal of issues whether from market fit, features, user interface or support. The challenge here is that if you are losing a percentage of customers each month, it takes significant new customer acquisition just to maintain growth.
This puts a lot of pressure on top of marketing efforts to spread awareness and gain conversion at often unsustainable rates. That being said, if a SaaS business focuses on existing customer programs and marketing, they can minimize churn and reduce the need for often frantic new customer acquisition tactics. Here are the tools you need:. Digital Data:. Digital data normally consists of audience profiles and engagement patterns with businesses.
This aspect is captured by a typography setup within your chosen digital technology that focuses on building interactive experiences across a wide range of digital channels and your digital channels. Digital Channels:. Digital channels are another component that involves the analysis of the preferred platforms to target the audience. Evaluate the digital marketing channels explained above to build your digital marketing strategy.
A collection of paid, owned, and earned channels utilize to build engagement with the target market through several ways such as advertising emails, messaging, search engines, and social networks. Digital Metrics:. Identifying business goals and setting up marketing metrics to fulfill your goals is the honest way to see how your campaigns perform.
Digital Devices:. These devices may include smartphones, tablets, desktop computers, TVs, and gaming devices. Hence it's most important to make your websites and landing pages SEO-friendly and mobile-friendly. Image Source. Your brand is your story and the narrative of your company.
Brand positioning and messaging with consistency in the presentation are critical for your enterprise. Digital Marketing's best strategies for and beyond requires a detailed persona of your buyers and the one who has shown interest in services; as the marketers must be aware of who they are marketing to and must market to.
The effective digital marketing strategy is executed upon the detailed buyer persona and therefore the marketers are required to create it. Whatever the digital marketing goals are, one must be able to measure the success and specific performance indicators must be identified for the purpose. Specialized tools and analytics must be deployed to bring the marketing and sales data to quickly assess the strategy areas requiring modifications or the practices delivering better results.
This era of the internet requires marketing on a digital level but luckily now we have access to scores of digital marketing tools which streamline the work processes and facilitate seamless operations. From social media handling to right keyword and content finder, CRM to ERP, account-based marketing to performance analyzer, several highly efficient tools is available to automate the repetitive tasks and ease the overall execution.
The types and number of tools vary from business to business but several multi-purpose tools like Hubspot are also there which facilitate many aspects of digital marketing in one place.
For this purpose, the first step is to collect data regarding all the media frameworks under possession and categorize them into three parts viz. Owned, Developed, and Paid Media. This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in 30 pre-made color schemes. More importantly, it features important marketing-related slides such as a SWOT analysis slide, marketing KPI, competitor analysis, and much more.
The template is especially suitable for SEO and social media marketing plans. It features a set of professional slides that you can use to design effective presentations.
You can choose from 30 unique slide layouts and 10 pre-made color schemes as well. This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slideshows. There are a total of 30 slides included in the template with fully editable layouts. Even the shapes and graphics can be resized and customized to your preference.
A presentation for a B2B marketing strategy needs to be extra professional as your audience will always be industry experts. This PowerPoint template will help you create a slideshow that stands out from the crowd. It includes 60 different slide layouts with all the necessary slides for presenting your marketing plan. This is a free PowerPoint template you can use to create a marketing plan presentation for a non-profit organization. It comes with 20 beautiful slides featuring colorful shapes and illustrations.
Another free PowerPoint template for designing marketing plan slideshows for graphic design agencies and freelancers. This template includes 26 unique slides in both PowerPoint and Google Slides versions.
You can use this PowerPoint template to design a presentation with a modern and clean design.
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