Now that you have a Wikipedia presence, you must keep an eye on it. After all, Wikipedia is open-source and anyone can edit. There is a simple method you can use to receive notifications when a change takes place. First, you must have a Wikipedia account and valid email address.
Once you sign up for an account, make sure to enable notifications. Adjust the settings to receive daily notifications. You can also use this page to update your email address or remove yourself from notifications. Adding a page to your watch list is simple. Just look for the star at the top of the article and click it. Keep in mind that the notifications you receive will only notify you of a change. Once you receive an email, it is up to you to decide what to do next.
Most people are unfamiliar with the organizational structure of Wikipedia. The site is actually run by a non-profit organization called the Wikimedia Foundation. The Foundation runs numerous projects , including Wikipedia, but also has many other projects that you should consider as part of your marketing strategy. Logos of the various Wikimedia Foundation projects, including Wikipedia, Wikimedia, Wiktionary, and more.
Image obtained from Wikimedia Commons. For those of you familiar with the old website Freebase, Wikidata will be easy to understand. The site is basically a repository of information that is available to third-parties under Creative Commons licensing.
It is used by humans and bots for various purposes, including being a central data point for all Wikimedia Foundation projects. So why is Wikidata important? Well, Google has to get information from somewhere. For those of you who covet having a graph displayed in search results, having a Wikidata entry is a must.
Wikidata is one of the main ingredients of a Google Knowledge Graph. There are a few exceptions , but the general rule requires that each Wikidata entry has a corresponding page in at least one of the Wikimedia Foundation sister projects Wikipedia, Wikiquote, Wikinews, etc.
With that in mind, I only recommend creating a Wikidata entry if you have a Wikipedia page. As Wikipedia is also one of the sources for a Google Knowledge Graph, you will simply be rounding out the main pieces of the graph. Similar to Wikidata, Wikimedia Commons is a central database of information, but for media not data.
It is a collection of photos, graphs, videos, maps, and other free media. Anyone is allowed to donate media to the site and it can then be used based on the license assigned. You need to understand that when you upload media to Wikimedia Commons, you will be donating it to the project. Simple answer: branding.
If you are a company with a product, getting images of that product in front of the public is important. Wikimedia Commons is also one of the places where people look when they want to incorporate an image on their website or in an article.
The writer will likely search a few places to find images to include in the content. For this article, I did a quick search and found the following image in Wikimedia Commons. Image courtesy of Wikimedia Commons. Lux is receiving free branding every time someone uses this image.
Not only does Lux receive free branding each and every time someone uses this image online as their name is right on the product , but it is also being used in the Wikipedia article on thermostats.
You should know that the image was not contributed by Lux, but by a volunteer editor of the site. Imagine if Lux took the time to donate some of its own images to the project. Prior to jumping into Wikipedia, make sure you understand the various rules, including notability, neutral point of view, and sourcing. About the Author: Mike Wood is an online marketer, author and Wikipedia expert. He is the founder of Legalmorning.
Urban One's wikipedia page is another excellent example of a company page. It begins by describing what the company is, who its primary audience is, and how large it is. While details like the fact that it's the largest African-American-owned broadcasting company and one of the highest-earning African-American-owned businesses in the United States are impressive, they are stated objectively and cited properly to avoid the appearance of self-promotion. Wikipedia requires significant coverage in multiple independent sources for articles on organizations to be considered noticeable — a requirement which Urban One has easily met.
Towards the bottom of the page you'll find a references section with over 54 entries. Nowadays, a quick Google search provides us with an abundance of information — including social media profiles, directories, and press releases — on a given subject. By ensuring you have an up-to-date Wikipedia page, you're covering your bases and giving viewers a trustworthy source of information related to your business or brand.
Editor's note: This post was originally published in October and has been updated for comprehensiveness. Originally published Jul 26, PM, updated July 26 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 7 min read. How to create a Wikipedia page for your company, brand, or business Create an account. Get promoted to an autoconfirmed user. Create the page. Provide citations.
Submit the page for review. Update it regularly. It's important to note — since there's likely no Wikipedia page already available for your company, you can include as much or as little information as you want. Additionally, you'll want to structure the page for easy readability, featuring some of the most important and basic information like what your company does , first.
Ultimately, citations give your business credibility and allow the reader to trust your company is real. Look for magazine or newspaper articles that mention your company, other websites that backlink to your website as a resource, or directories that link to your company's profile. But building one to a few is a solid tactic. Credibility is critical. Find all the pages that used to link to the same resource , and reach out to them.
Wikipedia pages rank for half of all searches , which creates a feedback loop. Wikipedia pages rank so well because people link to them. They continue to rank even better for a wider range of searches because high ranking pages get more links. When a journalist needs to cite a quick definition or a blogger needs to link to a concept, they do a quick search, and link to the relevant Wikipedia page.
Wikipedia pages often are the most relevant page for broad keywords. People link to them more often than not. Take various Wikipedia pages relevant to your market. See who is linking to that page. You now have an even bigger list of websites, people, and blogs who might be interested in linking to your content. If your organization deserves a Wikipedia page, then you should have one, and it should be structured well.
Google and many other data sources will use it, so it might as well be right. Whether you are planning a content or keyword strategy , nothing beats real data from humans who either deeply understand or have real questions about your topic. Understanding the language, questions, and interest of your audience is key to a successful SEO campaign.
The tough part is the getting a solid, accurate start on a strategy. You could start by taking educated guesses or doing extensive customer interviews. Search volume is a key component of SEO research. The good news is that Wikipedia probably already ranks for many of the keywords relevant to a given topic, and you can find out how much traffic that article gets.
Enter your Wikipedia article. Get traffic numbers every month back to Otherwise, taking this data and pairing it with Google Trends and Keyword Planner will give you solid insight to the traffic potential of new content.
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